Analysis on the present and future development of LED display industry in Hong Kong

Nowadays, the widespread use of conventional LED displays everywhere in daily life has caused aesthetic fatigue among the public. In this era of personalized information

highspeed operation, users are in urgent need of innovation and highlights.   In

addition, conventional LED display products tend to be homogenized, and the   intensification of vicious competition also prompts some display application manufacturers to find new breakthrough points and rack their brains to develop creative new products.   In addition, with the particularity of industry, site and display material, higher requirements are put forward for the method, form and shape of ordinary display.   This is a product survival of the fittest update process, but also the inevitable result of the development of the industry.   

According to the current development situation, the demand for creative display in commercial, advertising and entertainment industries is also increasing year by year.   For example, museums, science and technology museums and other venues with cultural colors, commercial complexes, landmark buildings, bars and amusement products need more creative display ways to reflect the scene effect and visual experience.   In addition, through the application and performance requirements of different places, we need to have targeted creative ideas in the appearance design, expression form and software.   In recent years, the industry has also appeared a number of breathtaking creative LED display classic cases, but also left a deep impression on us, even once proud.   This kind of visual experience presented in front of people in the way of information media has more flexible interactive performance. It shows different content information according to different needs, making a comprehensive breakthrough and satisfying the timeliness, comprehensiveness and communication of users' pursuit of information.  

Technological progress is the inevitable development of high - tech "black technology" forest.As a high tech product LED display, the iterative update of technology is the

main profit point and product highlight.   At the beginning of LED display, due to the lag of technology, LED display only has a single display information, image function.   With the progress of technology, especially the development of process manufacturing, product personalization, and LED display control system technology improvement, LED display whether from the appearance or content have great breakthrough and development.   For example, the emergence of LED special-shaped display has broken the traditional idea that large screen splicing system can only be spliced into rectangular shape.   It can be freely spliced into various irregular shapes to display creative content.   It can not only attract the audience's attention for the first time, but also better expand the application scope of LED display stitching.  

In addition, the past year of 2016 has been called the "first year of VR", which of course is not just a myth.   "Is a common expression among technology professionals around the world.   The popularity of VR/AR has further accelerated the multi-dimensional application of LED display technology.   There are also many industry veterans exposed, very interested in VR, AR, and has been doing such technology reserves.   When the technology reserves to a certain extent, more practical significance, such as can really solve the practical problems of users, will be mass production, and then widely promoted to the market."   "Intelligent interaction" is also the current mainstream vocabulary, VR, AR technology will be perfect to achieve "human screen interaction", for the development of the industry, this is not only a challenge but also an opportunity.   In addition, the advent of glasses-free 3D technology has greatly enriched, or changed, the way LED displays used to be.   Holographic projection technology has also been applied to various areas of life.   It can not only produce three-dimensional air illusion, but also make the illusion interact with the performer to complete the performance together and produce an impressive performance effect.   It is also likely to become an important segment of LED creative display.  

Demand and market complement each other and return to the "on-demand" pattern  

With the daily use of LED display, the price of conventional display is gradually falling, and the competition between industries is becoming more and more prominent. Price wars occur frequently, resulting in the continuous extrusion of enterprises' profits.   On the one hand, such changes have brought huge impact to the conventional LED display market with low entry threshold.   Price war, homogeneous competition, almost become the current market environment.   On the other hand, the LED display industry after so many years of development, some of the low-end products of serious overcapacity, but also lead to further deterioration of the market competition environment, enterprises in the brutal market competition are struggling.   It is the increasingly bad market competition, prompted many LED display manufacturers, have played a game of product differentiation.   Only starting from differentiation can we win market competitiveness and seize market opportunities.  

Of course, from the perspective of consumers and the public, the traditional LED display is square, mostly rectangular, in the appearance has not much new, the public seems to have a serious aesthetic fatigue to this kind of display.   This is clearly not matched with the current highly information, digital age.   However, LED display screen, especially outdoor LED display screen, plays a vital role in information dissemination and display function.   Therefore, how to become an industry leader in the "mass of living beings" to attract the attention of the public, for a time has become the unstoppable development mission of LED display enterprises.   Therefore, the development of creative display market was born.   More commercial display occasions and industry designers, also began to integrate creative display into the design concept, which will also drive LED display into a wider and higher end of the market application.  

Creative display market broad industry accelerated planning new blue ocean market  

Leo Burnett once said, "I believe that great creative work has always been, is, and always will be the centerpiece of a successful agency."   Creativity is not only the inevitable product of technological upgrading, but also caters to the needs of the current era.   Now, there are more and more enterprises focus on the field of creative display, industry established enterprises are not a few, such as one product photoelectric LED transparent screen in the star concert shine, mingxing light indoor cloud shaped screen for the first time to show off, Kang Shuo exhibition creative spherical screen broke the traditional shape change,   Alida Sina eye shaped LED transparent screen project shocking....   So, companies have been "expanding the territory" in various fields, from another level, it also means that the idea shows the market opportunity is infinite.  

Moreover, according to relevant research data, by 2020, the added value of China's strategic emerging industries will account for 15% of GDP, up from 8% in 2015.   The digital creative industry will become one of the five new pillar industries with an output value of 10 trillion yuan.   Faced with such a huge market, creative display, as an important part of its communication, is bound to usher in a more rapid development in the future.   Compared with traditional conventional display, creative display is still a relatively "niche" market, but with the improvement of relevant industrial policies in the industry, the domestic digital creative industry will also usher in a broad market space.  

LED display industry has developed so far, the competition between major enterprises seems to be far from limited to the product and market two aspects.   More attention is paid to the optimization of the scheme, the coordination of the upstream and downstream of the industrial chain, the upgrade of services, the accumulation of intangible assets such as the brand building of the enterprise, which is also an indispensable and important part of the competition.   Therefore, the development of segmentation is an inevitable development trend, creative display will no doubt open up another blue ocean market.